TOURtech Partners with FestForums Santa Barbara for “15 Summit”

New York, NY, May 11, 2017– Today TOURtech’s founder & CEO, Allen Cook, announced that the company will be kicking off a year-long celebration of its fifteen years in event production with a special business & technology summit – TOURtech 15 Summit – at industry conference FestForums in Santa Barbara this November 16-18, 2017.

“The Summit gives us a chance to celebrate alongside the people who helped us get here and to share our vision for the future of Event Technology,” says Cook.

TOURtech has partnered with FestForums where the TOURtech 15 Summit will be the first of its kind. Showcasing three panels curated completely by Cook, the summit will feature a mixture of business and technology content.

Panel #1:  WTF is Event Technology?
Through enablement, engagement, and entertainment, “event technology” encompasses a wide spectrum of services. In this panel, Allen Cook and guests help break down this broad topic and discuss the effect of technological convergence at your event.

Panel #2:  Been There, DOING That.
Trying to build your brand in the festival world? Panelists share lessons learned, what to do and what NOT to do. Hear from the leaders of today who ARE building their brand in the modern festival economy.

Panel #3:  Building Your Business Case for Event Technology.
Your budgeting team told you, “It’s just not in the budget”… now what? Learn to establish your ROI. Quit fearing the unknown, plan ahead and get creative with your money people.

“TOURtech’s role in advancing festival technology relating to Wi-Fi, the backbone of festivals, is indisputable,” say FestForums Co-Presidents, Laurie Kirby and Stuart MacNaught. “We are extremely excited and honored to have TOURtech kickoff their auspicious fifteenth year at our Santa Barbara event. The TOURtech 15 Summit adds an exciting new dimension to the conference!”

FestForums will be held at the Fess Parker Resort November 16-18 in Santa Barbara, CA. Ticket prices range from $249.00 – $699.00 at and include the TOURtech 15 Summit. Early bird pricing is available through June 30th.

About TOURtech®
Established in 2003, TOURtech is the market leader in providing network solutions to the events and production industries including venue deployments. We specialize in high profile projects where ease of connectivity is the expectation and no longer a “nice-to-have” option. Featuring an elite team of expert network engineers and production professionals, TOURtech continually sets the bar for Wi-Fi success and delivers reliable technology solutions that are unparalleled.

About FestForums®
FestForums® is a festival conference for food, beverage, music and film festival industry leaders that takes place biannually in Santa Barbara, CA and New York City.  Addressing cutting-edge technology, talent, ticketing, sponsorships, scheduling, merchandising, operations, sustainability, charitable work, innovation, and safety, FestForums® brings together festivals and events of all sizes for collaboration and professional development.