7 Ways to Use Digital Signage at Your Next Event

Take your event to the next level with Digital Signage!

By simply replacing your boring, static signage with compelling content, you can keep your attendees moving in the right direction and informed throughout your event.  In the list below, we show you 7 ways to use digital signage at your next event.

First, what exactly is “Digital Signage?”  Digital signage is a sub-segment of the signage industry which uses LCD, LED, and Projection to display content such as digital images, video, streaming media, web pages, weather data, text and other information. These signs are usually found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, hospitals and corporate buildings, etc. to provide wayfinding, exhibitions, marketing and outdoor advertising.*

Now that we’ve got your gears turning, let’s talk about how digital signage can take your event to the next level. Here are just a few ideas:

1. Directional Wayfinding

Eye-catching and well-placed directional signage can help point your attendees in the right direction getting them where they need to go easily and efficiently.

2. Schedule of Events

Keep your attendees informed on the day’s schedule of events. Got a change to make in the middle of show day? No problem! Web-based content management allows for easy updates to your digital signage on the spot. Your attendees will never miss a beat!

3. Sponsor Advertisements

Digital signage can be a fantastic benefit to your sponsors. Aside from the more obvious logo inclusion on content, sponsors can use digital signage to increase traffic to their brand activation, increase engagement and in turn increase dwell time of your attendees.

4. Video Messaging & Demonstrations

Dazzle your attendees with your latest sizzle reel or simply share a message personally. With digital signage, video content can be easily distributed, scheduled and/or looped throughout your event.

5. VIP Signage

Your VIPs expect a “next level” experience and digital signage can help make that happen. Welcome your VIP guests by name and display exclusive content that only your VIP’s get to see… perhaps a video welcome message from your VIP sponsor.  Have a meet & greet with the headliner?  Post a list of do’s and don’ts and follow it by a special message from the artist to get the group pumped up for the experience!

6. Special Announcements

Use digital signage to make special announcements throughout your event. Announcing raffle winners or latest bids on auction items are just two examples of on-demand content that can enhance the experience for your attendees.

7. Emergency Messaging

While it’s rare, it’s best to be prepared for emergencies.  Digital signage can provide efficient messaging to your attendees during evacuations, amber alerts, etc. allowing for quick and decisive action.

Just in case you’re not totally hooked on digital signage yet, we here at TOURtech are ready to make it even easier for you with our digital signage solution, DSignLive.  This solution can be added on to your event’s existing Wi-Fi network and includes hardware, software, internet connection, installation and content management. If you’re interested in hearing more about DSignLive’s capabilities and pricing, please reach out to us at info@TOURtech.com.

*Source: Wikipedia