Austin City Limits has been a special show for TOURtech since our first network deployment there in 2009. The original requirements of that 2009 network, delivering connectivity to the production team across the event, are still a part of our deployment today, but this year it’s fair to say that just about every structure at the event required some degree of internet access.
The number one consumers of data at ACL are the video production team. Our friends at NEP, Springboard and Red Bull account for over 30% of all network traffic as they stream and upload content that is viewed by millions across the world. 2018 saw a 40% increase in video traffic across the network, from 6 terabytes in 2017 to 8.4Tb this year.
Overall network traffic increased by 55% over 2017, from 18Tb to 28Tb throughout the course of the two weeks event.
Sponsor activations are also using more technology and connectivity to activate fans, whether it’s showcasing the AI capabilities of Google’s new Pixel 3 phone or encouraging fans to engage with State Farm’s ‘Neighborhood of Good’ program. At this year’s event, TOURtech supported activations and VIP lounges for American Express, Bai drinks, Campo Viejo, Google, Miller Lite and State Farm, all powered by our Cisco Meraki wireless platform.
The less visible part of what we do at large events like ACL is also extremely important. Every FBR Point of Sale terminal at bars and merch locations, over 500 devices this year, is connected via the TOURtech network.
Likewise, every Front Gate Tickets powered wristband scan location across Zilker Park ensures that guests can move quickly into and around the event.
All in all, TOURtech delivered network connectivity to 192 service locations at Austin City Limits in 2018. This team year’s crew onsite was lead by Nina Faile (pictured below) as Network Engineer, with Paul Batchelor and Simon Knudsen taking up Crew Chief responsibilities. Working together with the C3 IT team, TOURtech continues to deliver record breaking connectivity with excellent reliability.
Photos and Article: Jeremy Rollinson, TOURtech CTO