TOURtech is at FestForums Santa Barbara this week, and our Found & CEO, Allen Cook will be participating in a couple of panels. We are also sponsoring the “Who’s Got Talent: Karaoke and Beyond” show. Our newest Sales Representative, Keith Myers, is also on hand throughout the week and would love to chat about some of the exciting things we have planned for 2019.
See below for details on the panels and the karaoke show, and be sure to connect with us if you are at FestForums!
Brands + Festivals Panel
When: Thursday, 11/15 4:00pm-4:50pm
Moderator: Allen Cook
Speakers: Barry Berkowitz, Mark Dinerstein, and Grady Lee
Brands continue to align with festivals as they connect with their consumers. The challenge for brands is to “make sense” of the sponsorship and bring something special to the event. This can be done through activations, media, purpose and community. Come listen to some of the latest and most creative ways festivals have helped their sponsors stand out.
Who’s Got Talent Show: Karaoke & Beyond, Sponsored by TOURtech
When: Thursday, 11/15 9:00pm-11:00pm
Where: The Reagan Room
Brand Experiential – Part II Panel
When: Friday, 11/6 11:00am-11:50am
Moderator: Josh Grady
Speakers: Allen Cook, Ryan Romenesko, Zach Ruben
Brand spending on festivals, music tours and venues grew to $1.74 billion in 2016. This panel will explore how to move into the world of memorable activations. As festivals and cultural events evolve, brand activations should follow suit and progress as well. Festivals will learn how to ensure sponsorship activation is cohesive and aligned with the festival’s aesthetic.