“Do the job, plus a little bit more.”
Our Fearless Leader. Since its inception in 2003, Allen Cook has positioned TOURtech as the defacto standard for event IT. As an expert in event technology, he is always looking ahead to the future of the industry.
With 27+ years of experience including an academic background in Technical Theater and early career experience as a Lighting Designer with Merv Griffin Event Productions, he saw an unmet market need to provide temporary networking services to touring organizations.
Allen was tapped for his first major touring IT role on Phil Collins’ First Final Farewell Tour in 2004 and his system racks have since toured the world with dozens of artists. From there, he built a name (as TOURtech) on the production side of temporary networking, as well as on the consumer side with mobile Wi-Fi services for special events of all sizes and industries. His relentless drive to advance the state of the art continues…